Why do brands matter to firms?（ ）

A、Abrandcanhaveintellectualpropertyrights,offeringlegaltitletothebrandowner.
B、Brandscanalsoprovideacertainlevelofasignalofquality,facilitatingsatisfiedconsumerstoeasilychoosetheproductagain.
C、Brandingcanbeviewedasapowerfulmeanstosecurecompetitiveadvantage.
D、Brandsarevaluablepiecesoflegalproperty,capableofattractingmanyloyalconsumersandofinfluencingpotentialconsumers