Eric Bernat bought a troubled Spanish confectioner in the 1 9 5 0 s. He 1,（）the importance of creating one brand and knew that success ultimately 2,（）eliminating the majority of the company ' s 2 0 0 products to concentrate on building one truly global product - a lollipop , or candy on a stick . This innovative product allowed children to eat candy without getting their hands and clothes dirty. Suddenly Eric Bernat was on the way to becoming the world's leading 3,（）of candy that parents worldwide would 4,（）children eating !<p>His strategy had several phases , and the first one 5，（）finding a name that would appeal to children everywhere and then promoting it worldwide . He chose Chupa Chups ( from the Spanish chupar , to suck ) and then asked the famous surrealist painter Salvador Dali to design a colorful logo to accompany the marketing and advertising 6,（）. The product ' s reputation soon 7，（）his careful positioning tactics , and within five years his famous lollipops were being sold in 300, 000 8,（）throughout Spain .</p><p>Bernat ' s company now sells four billion lollipops a year in 1 7 0 countries around the world and has 9,（） creating a truly global brand . They even hope to win the war on sugar and has and have started a complete 10,（） of the image of their candy - the latest product under study : lollipops that whiten the teeth and prevent cavities.</p>